Energizing Your Authentic Personal Brand is My Passion

Hubert Rampersad

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Top Stories by Hubert Rampersad

In today’s online, virtual, and individual age and in the rapidly evolving world of Internet authentic personal branding and social media have begun playing a leading role. To stay ahead of the game, you need to have a strong personal brand and need to know how to use innovative social media to maximum effect. This master class will guide you to become a powerful authentic personal brand and introduce you to the many opportunities offered by social media. Authentic Personal Branding is about influencing others, by creating a brand identity that associates certain perceptions and feelings with that identity. A brand identity that is in harmony with your dreams, life purpose, values, passion, competencies, uniqueness, genius, specialization, characteristics, and things that you love doing. Personal Branding is the positioning strategy behind the world’s most successf... (more)

Personal Branding Book Review by Dave Ulrich

When you have read Hubert Rampersad’s outstanding book Authentic Personal Branding, you will probably wondering “what does this all mean?” It is nearly impossible to retain all the details of four stages of the authentic personal branding model, you will want to remember some of the messages of this book and how they can be applied to you and your personal and professional life. Of course, you may want to refer back to some of the simple and elegant models for personal and company ambition, objectives, critical success factors, and actions. Hubert has a knack for preparing comp... (more)

A Balancing Act for Life

Hubert Rampersad is one of the most interesting people I have ever met. His interests range from corporate quality to individual happiness. His book, Personal Balanced Scorecard: The Way to Individual Happiness, Personal Integrity and Organizational Effectiveness, which has been translated into 20 languages, discusses the intersection of individual and organizational well-being. He has developed an overall framework that integrates methodologies such as performance management, talent management, and total quality management, and enables organizations and individuals to work toge... (more)

Aligning Personal Brand with Corporate Brand

Successful companies recognise that good brand relationships with their employees are more important than good brand relationships with their customers. They understand that corporate brand loyalty starts with employee happiness. In the 21st Century great companies will figure out how to tap into people’s hearts—their passion and their desires to make a difference through their work. Those companies that link these passions to the generation of innovative ideas will have the capacity to sustain their growth for decades.” - Bill George The link between employee engagement and co... (more)

Why Your Employees Are Not Happy and Engaged

CEOs in Technology on Ulitzer Lack of engagement is endemic, and is causing large and small organizations all over the world to incur excess costs, under perform on critical tasks, and create widespread customer dissatisfaction. The annual financial loss in the US due to disengagement of managers and employees is about $300B US (Gallup Poll, 2005). Improving organizational performance requires a highly engaged and happy workforce. Research on happiness in the workplace suggests that worker well-being plays a major role in organizational performance and that there is a strong rela... (more)