Hubert K. Rampersad, B.S., M.Sc., Ph.D. is a Leading Expert on Personal Branding, Bestselling Author, and Keynote Speaker. He is president at TPS International Inc. and Personal Branding University in the US and author of the bestselling books “Total Performance Scorecard” , “Personal Balanced Scorecard”, “TPS-Lean Six Sigma”, and “Authentic Personal Branding: A new blueprint for building and aligning a powerful leadership brand' which have been published in many languages.
Lack of engagement is endemic, and is causing large and small organizations all over the world to incur excess costs, under perform on critical tasks, and create widespread customer dissatisfaction. The annual financial loss in the US due to disengagement of managers and employees is a...Feb. 22, 2010 02:00 AM EST Reads: 1,159
Having an authentic dream and a related personal brand is a very important asset in today’s online, virtual, and individual age. This is the key to personal success. It is the positioning strategy behind the world’s most successful people, like Barack Obama. It’s therefore important to...
Now during the crisis it is a great time to reposition yourself strongly in relation to your competitors, built a strong reputation, develop an effective image of yourself that you want to project in everything you do, and become more creative and innovative.
In life, as in business, branding is more effective, powerful and sustainable than marketing and sales, and an effective way to best the competition. It’s about influencing others, by creating a brand identity that associates certain perceptions and feelings with that identity.
Ulitzer content is offered under Creative Commons "Attribution Non-Commercial No Derivatives" License.
For any reuse or distribution, you must make clear to others the license terms of this work.
The best way to do this is with a link to this web page.
Any of the above conditions can be waived if you get written permission from Ulitzer, Inc., the copyright holder.
Nothing in this license impairs or restricts the author's moral rights.